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OpenAI is considering self-developed AI chips to reduce hardware investment costs and overcome GPU shortages. The self-developed chips are seen as a signal of further independence from Microsoft. OpenAI is exploring the manufacture of consumer-level AI products in collaboration with Jony Ive to develop an 'AI iPhone.' The self-developed chips will help OpenAI achieve control similar to that of the Wintel alliance in the PC era. The ambition behind OpenAI's self-developed chips signifies the start of a new chess game.

OpenAI is exploring the development of its own AI chips to address the GPU shortage and high costs. The self-developed chips are seen as a signal of independence from Microsoft and Nvidia. OpenAI may aspire to lead the AI era by playing a role similar to that of Intel in the PC era. OpenAI is also collaborating with former Apple designers to lay the groundwork for the next generation of AI smart devices. The era of AI warfare has begun, and it will take time to see who will dominate.